Subway Restaurants And The Fast Food Restaurant Franchise...

KITCHEN KITCHEN LTD. Introduction of Company: Subway is and American fast food restaurant franchise. That primarily sells sandwiches and salads. Subway is owned and operated by Doctor’s Associates Inc. and doing business as Subway IP Inc. Subway is one of the fastest growing franchises in the world. Subway having 44818 restaurants in 112 countries and territories as of Aug 9, 2016.only the united states has 26880 stores. Subway is the largest single brand chain in the world. Subway international headquarters is located in Milford, Connecticut, U.S. founder of subway restaurant is Fred DeLuca and Peter Buck. Founded in Aug 28, 1965 in Bridgeport, Connecticut, U.S. currently the president of subway is Suzanne Greco. Since 2007, subway has consistently ranked in Entrepreneur magazine’s top 500 franchises list. In which it ranked 2 in 2012. It also ranked 2 as â€Å"Fastest Growing Franchise† and â€Å"Global Franchise† list. Subway restaurants started in NZ in 1994 after seeing potential and opportunity within the fast food industry for great tasting, better food. New Zealand now boasts over 250 stores throughout the country, and Subway restaurants has become a very popular and well respected brand offering high quality product and great service and providing Kiwis with a freshly made, better choice. Subway restaurants continue to grow. Subway’s Mission statement is: â€Å"To provide the tools and the knowledge to allow entrepreneurs to successfullyShow MoreRelatedSubway Marketing Plan Essay example1404 Words   |  6 PagesSUBWAY MARKETING PLAN 1. EXECUTIVE SUMMARY: SUBWAY (restaurants) is an American fast-food franchise owned by Doctor’s Associates, Inc. Subway was founded by Peter Buck and Fred Deluca, with its first restaurant being set up in Bridgeport, U.S in 1965. The franchise runs 38,813 restaurants in 99 countries. Today, the SUBWAY brand is the worlds largest submarine sandwich chain. The SUBWAY franchise provides variety of great testing and healthier foods and the third largest fast food chain. Read MoreWhy Franchise? Why Subway1666 Words   |  7 PagesWhy Franchise. Franchising has attracted some 34,000 people in the UK to invest in their future in self employment. Here are 15 reasons why franchises offer an attractive business opportunity. 1. Established brand value. Prior to launching a franchise, the franchisor has developed and established attractive and meaningful branding for the operation, and as the network of franchisees expands the national recognition of this brand grows. When a franchisee enters into a mature franchisee networkRead MoreSubway Case Analysis Essay1296 Words   |  6 PagesCase Study #1 Ââ€" Subway Sandwich Shop Analysis Case Study One Ââ€" Subway Sandwich Shop Situation Analysis A situation analysis is an honest valuation of the opportunities and potential problems facing a prospective or existing company. Through analysis a deeper understanding of an industry, competitor and possible options can be examined. Subway Sandwich shops early history roots can be traced back to the summer of 1965, with a $1,000 investment a new venture was born. Fred DeLucaRead MoreFranchising Subway Essay1620 Words   |  7 PagesFranchising Subway Franchising has attracted some 34,000 people in the UK to invest in their future in self employment. Here are 15 reasons why franchises offer an attractive business opportunity. 1. Established brand value. Prior to launching a franchise, the franchisor has developed and established attractive and meaningful branding for the operation, and as the network of franchisees expands the national recognition of this brand grows. When a franchisee enters into a mature franchiseeRead MoreFast Food Makes Up A Large Portion Of Many Millions Of Americans904 Words   |  4 Pages Introduction Fast food makes up a large portion of many millions of Americans’ diets: every day, one in four Americans visits a fast food restaurant (Schlosser 3). SUBWAY ® is the #1 restaurant chain in total restaurant count with 39,000 locations in 101 countries than any other fast food industry and continue growing rapidly (Fishman, 2013). It has become the world’s most ubiquitous restaurant chain, posting armies of â€Å"sandwich artists† in more outposts in American than McDonald’s and StarbucksRead MoreSubway Assignment986 Words   |  4 PagesSubway Profile Subway â€Å"Eat Fresh, Live Green†. That mission statement right away tells everyone what Subway is all about. Most people would probably consider Subway to be a fast food sandwich shop but as signs in the shop say â€Å"The only fast thing about us is our queue†. Subway wants to delight every customer so that they tell their friends. The first Subway was opened by Fred DeLuca, who had set out to fulfil a dream of becoming a medical doctor and decided thanks to a friend to open a submarineRead MoreMarketing Management Case Analysis1113 Words   |  5 PagesMarketing Management Case Analysis Subway ® Sandwich Shops Abstract Subway ® Sandwich Shops was founded in 1965, and has been franchised into the hearts and stomachs of families all around the world. This highly successful sandwich shop was the dream of high-school graduate Fred DeLuca. With the financial help of long-time friend Dr. Peter Buck, Fred opened the first Subway ™ Sandwich Shop in Bridgeport Connecticut in 1965. By 1974, the pair had opened over 16 shops around ConnecticutRead MoreEssay on Subway Sandwich Shops Situation Analysis1647 Words   |  7 PagesSubway Sandwich Shops Situation Analysis Subway Sandwich, as presented in the Case Study presented in the Marketing Management MGT 551 class, is an undisputed market leader in a segment that is â€Å"firmly established as a nationwide food item for which there is plenty of room in all areas† (University of Phoenix, 2008). However, with a growing competition, changing consumer trends and increased product specialization, Subway’s real strategic marketing challenge is to be able to develop and maintainRead More Success Story: Subway Restaurants Essay775 Words   |  4 PagesSuccess Story: Subway Restaurants Subway Restaurants, the franchised based sandwich shops, has surpassed McDonald’s as the largest restaurant chain in the country. The â€Å"Healthy Choice† promoted chain surpassed the Big Mac of fast food by 148 locations. Subway opened 904 new locations last year, to McDonald’s 295 opened (www.Subway.com). The sandwich franchise began during the summer of 1965. Seventeen year old Fred DeLuca received a loan from a family friend for one thousandRead MoreCorporate Level Of The Mcdonalds1329 Words   |  6 Pagesbeen able to sustain the level of growth of McDonalds. McDonalds began by selling only hamburgers and has expanded its menu as well as its franchises on a global platform. According to Robert Hartley, McDonalds Corporation faced a decline. McDonalds Struggled to grow as a result of constantly opening new stores, the acquisition of other fast-food franchises and a few discrepancies in the McDonalds menu. (Hartley, 2014, p.75). But as I conducted further research, I have come to the understanding